Picon Tin Box

Agency Leo Burnett approached Rana Salam Studio to design a package to celebrate 50 years of Picon. The client wanted three women artists who were also mothers to redesign the graphics in a contemporary style. Rana played with the Picon logo – replacing the ‘co’ in Picon with the number 50 -  and included her familiar flowers and stripes to create a stylish look for the brand. The campaign ran for a limited time, during which the Rana Salam-labelled products became best-seller.